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KNOW THIS NUMBER

418,000. That's how many users Snapchat has helped register to vote—many of them young people voting for the first time. The app remains popular among Gen Z, with new research showing that 46% of teens name Snapchat as their favorite social platform.


THE RUNDOWN

  • After months of testing, Facebook launched a game-changing new measurement tool. Facebook Attribution offers advertisers in-depth insights to help them measure the impact of their ads across publishers, channels, and devices and gain a more holistic view of the customer journey.
  • Facebook has also started testing video polls in ads with select advertisers. After rolling out polls in Facebook Live earlier this month, the platform is continuing to find new ways to boost engagement and interaction.
  • YouTube is inviting all users to start virtual viewing parties. The Premieres feature, now available globally, allows users to schedule a broadcast, giving fans the opportunity to chat with each other and the creator in real time.

CONTENT WIN OF THE WEEK
#DunkinDressUpContest

Dunkin'

The brand may have dropped "Donuts" from its name, but that won't stop customers from dressing up like them. Dunkin' is celebrating Halloween this year by encouraging customers to post their brand-inspired costumes with the hashtag #DunkinDressUpContest for the chance to win free coffee.


THE LATEST FROM LIKEABLE

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The takeover of Instagram Stories is impossible to deny. Meanwhile, animal content continues to rule the internet. We analyzed four leaders in the pet product industry to deliver actionable findings about how to use Instagram Stories to build brand equity and bridge the gap between the mass market and personal interaction.

Read more.

How does your paid social measure up to the competition? Find out.

Likeable Media

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