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KNOW THIS NUMBER

Snapchat users are 20 percent more likely to make a purchase on their mobile device than non-users. The company's new Retail Footprints e-commerce report series sheds light on its users' online and offline shopping behaviors and preferences.


THE RUNDOWN

  • Pinterest added new on-platform shopping options. Most notably, the real-time connection to retail databases will make Pins more dynamic, providing increased transparency about product prices and availability.
  • YouTube now counts engagements at 10-second views instead of 30 seconds. Networks have been moving their goalposts for years, and this move helps better align YouTube metrics with studies showing that brand lift occurs very early in view time. 
  • Facebook officially rolled out 3D photos for all users. The next-gen content format, which adds artificial depth to iPhone Portrait mode photos, is one more way Facebook is trying to keep the News Feed interesting.

CONTENT WIN OF THE WEEK
Bucket List

Mercedes-Benz

Targeting millennial car buyers in its campaign for the A-Class Sedan, Mercedes-Benz is encouraging Instagram users to share their bucket lists for the chance to have their dreams come true.


THE LATEST FROM LIKEABLE

Blog: 5 Best Practices for Brands on IGTV

With the continued rise of vertical and long-form video, expectations for IGTV are high. Looking to launch your own channel on the video hub? Take a look at our top tips for getting started. 

Read more.


Podcast: Pioneering Progress

"As a company, we’ve never shied away from leading with our values." On the season finale of All the Social Ladies, Jennifer Sey, Chief Marketing Officer of Levi Strauss & Co, chats about why brands should take a stand.

Listen now.

How does your paid social measure up to the competition? Find out.

Likeable Media

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