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KNOW THIS NUMBER

Among the major trends shaping retail in 2019? Social commerce. 30% of Facebook, Instagram, and Pinterest users in the US have purchased a product from a brand they discovered on the platform, according to a new eMarketer report.


THE RUNDOWN

  • Instagram is introducing a Close Friends feature, letting users limit the audience of their Stories to a select group of people. This move continues the platform's efforts to give users more control over the content they share.
  • YouTube has joined the Stories club, rolling out its Instagram-like feature to all creators with more than 10,000 subscribers. The new tool signals YouTube's hopes to keep creators from jumping to other platforms.
  • And in even more Stories news, Facebook is expanding its collaborative Stories feature to all Groups. In addition to continuing its Stories push across the platform, Facebook is also advancing its investment in community. 

In Case You Missed It
Palessi

Payless

The latest luxury brand to hop on the influencer trend? Payless. The shoe retailer launched a fake designer brand called Palessi, creating an Instagram account and inviting influencers to its grand opening. Beyond demonstrating the power of influencer marketing, the stunt drummed up a ton of hype on social media during the holiday shopping season.


THE LATEST FROM LIKEABLE

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All year, we've been sharing creative inspiration from some of the leading brands on social. Whether it was an animated piece of literature or a crowdsourced music video, these brands have found innovative ways to stand out online, add value, and engage with consumers. Check out our roundup of the top branded content wins of 2018.

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How does your paid social measure up to the competition? Find out.

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