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KNOW THIS NUMBER

The most active 10% of Twitter users are creating 80% of tweets. A new report from Pew Research Center sheds some light on U.S. Twitter users, including how they compare to the population as a whole in terms of age, income, and views.


THE RUNDOWN

  • As a successor to the polls sticker, Instagram released the quiz sticker for Stories. The new interactive sticker lets users ask multiple choice questions, offering opportunities to increase engagement and gain feedback.
  • Instagram is experimenting with hiding like counts on posts. In an effort to deprioritize "vanity" metrics, the platform is reportedly considering a change that would allow only a post's creator see how many likes that post receives.
  • Vine's co-founder shared a first look at Byte. The new app is a follow-up to the Vine app that came to an end in 2016. Byte, currently in beta, will let users record or upload short, looped vertical videos to a reverse-chronological feed.

CONTENT WIN OF THE WEEK
Glossier

Glossier

Glossier, the makeup brand popular with Gen Z and millennials, poked fun at itself by sharing a parody video from an Instagram comedian. As a younger generation of influencers and consumers begins to embrace authenticity over perfectly curated feeds, the brand is shifting its content strategy accordingly.    


THE LATEST FROM LIKEABLE

Blog: Are Stories the Future of Social Media?

In 2013, Snapchat launched Stories and forever changed the way social media users would create and consume content. The feed isn't going away anytime soon, but as stories continue to rise in popularity, it will become increasingly important for brands to meet their customers where they are.

Read more.


Podcast: Driving Change & Creating Connection

On the latest episode of the All the Social Ladies podcast, Likeable CEO Carrie Kerpen chats with Kristin Patrick, Partner and Chief Brand Officer at Sugar23, about combining data with gut instinct, joining an organization as a change agent, and understanding the humanity behind your customers.

Start listening.

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