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On average, consumer brands see a 69% completion rate and a 4.5% reach rate on Instagram Stories, according to a new report from Buffer. In addition to industry vertical benchmarks, the report also reveals insights around posting length and frequency.


  • Pinterest is launching a single Pin format in its Following tab. The new Instagram-like design could boost engagement, though it also prompts questions about the implications of declining differentiation between platforms.
  • LinkedIn has completely rebuilt its Page experience. The new LinkedIn Pages include a content suggestion tool and other updates designed to help organizations better connect with users and share relevant content.
  • Vine's co-founder is working on a new video-looping app, called Byte. Before shutting down in 2016, the Twitter-owned Vine was home to 200 million monthly active users and many popular video creators.



Building off the "women crush Wednesday" trend, MTV, Facebook, and the Ad Council launched a #wcwSTEM series on IGTV, which will highlight an inspirational female role model in science, technology, engineering, and math each week through December.


Blog: Beauty Brands Are Going Beyond the Instagram Feed

With 200 million beauty fans on the platform, beauty brands of all sizes have embraced Instagram as an effective tool for creatively demonstrating their products and building close connections with consumers. But with the rise of Stories and long-form video, many beauty brands are widening their efforts and focusing less on the feed. 

Read more.

How does your paid social measure up to the competition? Find out.

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