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KNOW THIS NUMBER

Spending on social video ads will surge to $14.9 billion by 2021, accounting for 30.4% of all video ad spending. This trend reflects the continued shift from traditional TV to social platforms, where millennials and Gen Zers spend 54% of video time per day.


THE RUNDOWN

  • Facebook announced a series of updates to its ads metrics. In addition to updating how potential reach is calculated, the platform is also replacing the relevance score by breaking it out into three new categories: quality ranking, engagement rate ranking, and conversion rate ranking.
  • Twitter introduced a revamped version of its camera, which allows users to overlay a location, a hashtag, or words on photos taken within the app. Aiming to encourage more image-sharing, Twitter will show this media in a larger, immersive format with the image appearing before the text in a tweet.
  • Meanwhile, Twitter has launched a prototype mobile app to test additional new features. Introduced as a way to get feedback from real users, the "twttr" app is currently focused on exploring changes to conversation threads. 

CONTENT WIN OF THE WEEK
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Jameson

This St. Patrick‚Äôs Day, whiskey brand Jameson is calling on people across the US to #LoveThyBar. With local bars closing at a rate of up to six a day, Jameson hopes that its community-driven interview series with bartenders, their regulars, and musicians like Anderson .Paak will encourage people to keep their neighborhood bars and culture alive.


THE LATEST FROM LIKEABLE

Blog: What Pinterest's E-Commerce Means for Brands

Over the past few years, Pinterest has evolved to become a social media powerhouse for e-commerce. With 250 million monthly active users, fierce competition from the likes of Instagram, and an IPO on the horizon, the social platform has been ramping up its digital shopping capabilities and finding new ways to drive results for brands.

Read more.


Podcast: Building Loyal Communities

On the latest episode of the All the Social Ladies podcast, Likeable CEO Carrie Kerpen chats with Carolyn Tisch Blodgett, Senior Vice President and Head of Global Brand Marketing at Peloton, about how the brand is constantly finding new ways to build community connections and communicate its purpose.

Listen now.

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