View this email as a web page here.

KNOW THIS NUMBER

140 million. That's how many football (or soccer) fans are on Instagram. Over the course of World Cup 2018, these fans generated 11 million Instagram Stories related to the tournament, according to Facebook. The report also reveals that 9 out of 10 sports fans use a mobile device while watching games, with usage spiking during ad breaks.


THE RUNDOWN

  • Facebook is further increasing transparency by introducing info labels on paid partnership posts. Currently in test-mode, the Branded Content icon on posts will allow customers to see the context of the brand partnership. 
  • Instagram is testing a new feature that allows public accounts to remove followers. After rolling out the mute button, the platform is now giving users more control over who can view their content.
  • Twitter began its purge of inactive accounts from follower lists. Following the removals, some users have lost up to 70% of their following, giving brands and users alike a more accurate read on their true audience. 

CONTENT SPOTLIGHT
KFC x Super Deluxe

KFC

In an effort to encourage pet adoptions, KFC partnered with entertainment website Super Deluxe to host a four-hour live stream featuring kittens playing with a cat tree shaped like Colonel Sanders.


THE LATEST FROM LIKEABLE

Blog: How Brands Successfully Use YouTube

YouTube is the dominating video platform; on mobile alone, it reaches more 18-49 year-olds than any broadcast or cable TV network. To understand what content strategies work, we took a look at some of the leading brands on YouTube—and what they’re doing differently.

Read more.


Blog: 3 Powerful Brand Storytelling Lessons

A great story has the power to help your brand break through the clutter and truly connect with your customers. So what does it take to create a great brand story on social media? Three things: listening to your customers, being human, and always staying authentic.

Read more.

Ready to optimize your paid social strategy? Get in touch.

Likeable Media

240 W 37th Street Suite 301 New York, NY 10018

You received this email because you are subscribed to emails from Likeable Media. 

Update your email preferences to choose the types of emails you receive.  Unsubscribe from all future emails.