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KNOW THIS NUMBER

According to a new forecast from eMarketer, US marketers are expected to spend $7.8 billion on social video advertising this year. Social video ad spending accounts for 28% of all digital video ad spending, with 87% going to Facebook and Instagram.


THE RUNDOWN

  • Instagram is launching new e-commerce features. In addition to a global roll-out of shoppable Stories, Instagram announced a new channel in Explore dedicated to shopping, increasing the discoverability of brands.
  • YouTube introduced vertical video ad units. Aligned with recent usage trends, the update allows advertisers to take advantage of the full-screen viewing experience on YouTube's mobile app.
  • Twitter is letting users revert back to the chronological timeline. After introducing its algorithmically-controlled timeline in 2016, the platform is responding to feedback and giving users more control over their feeds.

CONTENT WIN OF THE WEEK
The Lost City of Football

Old Spice

To promote its new foaming body wash, Old Spice hosted a two-day football-themed obstacle course, streamed live across YouTube, Twitch, and Facebook Live.


THE LATEST FROM LIKEABLE

Blog: 3 Big Questions About the Future of Social Video

Will Facebook ever approach YouTube’s level of discoverability? Does Facebook Watch or IGTV offer more potential for marketers? And will Snapchat recover from the growth of Instagram Stories?

Read more.


Podcast: Courage, Creativity, and the Power of Change

On the latest episode of All the Social Ladies, Beth Comstock, former Vice Chair of GE, shares why imagination is so critical to success and how companies can better anticipate change.

Start listening.

How does your paid social measure up to the competition? Find out.

Likeable Media

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