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KNOW THIS NUMBER

While Facebook has long been the preferred platform for branded Super Bowl content, we may see a major shift toward Instagram this year. In 2018, posts around the Super Bowl on Instagram had 2X more interactions than Facebook and 11X more than Twitter.


THE RUNDOWN

  • Twitter is launching a program that lets users test new features, per the company's announcement at CES. As part of its recent transparency efforts, Twitter will ask for feedback from participating users on features designed to encourage conversation, including status updates and "ice breaker" tweets.
  • Nielsen is adding YouTube to its Total Ad Ratings cross-platform solution. Measuring YouTube ads comparably to TV inventory will give advertisers a more holistic view of performance across TV and mobile devices.
  • Facebook has added direct response CTA stickers for Page Stories. Continuing to place more stock in the content format, the platform is letting brands prompt users to take actions like "shop now" directly via Stories.

CONTENT WIN OF THE WEEK
Golden Globes

InStyle

The Golden Globes aired on Sunday, but the real show was happening on Instagram, where InStyle's real-time celebrity elevator videos were a prime example of a smart, cohesive content series created especially for the platform.


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