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KNOW THIS NUMBER

300 million. That's the number of new users added by Instagram in the past year, which is more than Snapchat's total user count of 188 million. In fact, all three of Facebook's largest apps added more users in the past year than Snapchat has in total. 


THE RUNDOWN

  • Amazon's Twitch is expanding its programming to become a true contender in the video wars. YouTube, feeling the heat, has started to pay top creators to showcase new features like paid memberships and enhanced chat.
  • Adidas is partnering with Twitter to livestream high school football games. "Friday Night Stripes" underlines Twitter's effort to create livestreaming opportunities to better compete with Amazon, Facebook, and YouTube.
  • Facebook acquired Vidpresso to make live video more interactive. Integrating its tools into the platform will make it easier for creators and brands to add on-screen social media polls and comments to their videos.

CONTENT WIN OF THE WEEK
@pintotheburrito

Dos Toros

This week, Dos Toros released its “Burrito Time” app which, following a push notification, awards free burritos to the first ten users to open it each day. The app stars @pintotheburrito, a mascot that rose to Instagram fame thanks to its humorous, meme-first strategy—a growing trend on the platform.


THE LATEST FROM LIKEABLE

Blog: Top 5 Brands Leveraging AR, Ranked

While many brands are still trying to figure out how to best utilize augmented reality, some have been able to truly add value to their customers in innovative experiences, rather than relying on bandwagon-jumping gimmicks.

Read more.


Podcast: Stepping Outside the Comfort Zone

On "All the Social Ladies," Likeable CEO Carrie Kerpen sits down with Allison Kelley, Director of Digital & Mobile Marketing at Amtrak, to talk about taking bigger risks and getting a comprehensive view of the consumer journey.

Start listening.

How does your paid social measure up to the competition? Find out.

Likeable Media

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