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KNOW THIS NUMBER

Twitch, the Amazon-owned live streaming platform known for its focus on gaming and eSports, accounted for 70% of all live streamed hours watched in Q2 2019. This equates to 2.72 billion hours streamed for the platform this quarter. The platform with the next largest market share was YouTube Live, at 20%.


THE RUNDOWN

  • TikTok’s latest growth strategy is a referral program called TikTok Rewards. Through this program, TikTok users collect points by inviting friends to the app via a unique invitation code. Users can then redeem their points for gift cards to places like Sephora, Domino’s, and Target.
  • LinkedIn is adding three more objectives to Campaign Manager. Brands will now be able to optimize for Awareness, Conversions, and Job Applicants. The pricing model of these optimizations will differ in order for the brand to get the most out of its ad dollars.
  • Google is testing a social networking tool focused on making local connections. Though invite-only for now, Shoelace aims to bring people together online, but encourages them to get offline and socialize. Google's goal for the network is to connect people with others who have similar interests in local areas. 

CONTENT SPOTLIGHT
jobros

#FaceAppChallenge

The viral-but-controversial FaceApp resurfaced this week with an old age filter, sparking a new social media "challenge" in which users posted what they'd look like when they're older. Celebrities and brands joined in on the fun, including the Jonas Brothers, the NFL, and Jameson Whiskey.  


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