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#TRENDING

Reports released by Facebook and Pinterest this week reveal consumer trends set to enter the mainstream next year. On Facebook, users indicated a growing interest in sustainable beauty products and "it" ingredients like tumericPinterest data further demonstrates a shift toward healthy, sustainable foods with unusual ingredients: searches for oat milk are up 186%, while searches for elderberry recipes are up 685%.


THE RUNDOWN

  • Facebook has begun testing search ads with select auto, retail, and e-commerce advertisers. The repurposed News Feed ads will appear in Facebook search results and Marketplace. As competition and CPMs increase, the platform is looking to expand its ad inventory and open a new revenue stream.
  • Recognizing the increasing role voice will play in social media, Instagram is rolling out a "walkie-talkie" feature in direct messages. The voice messages are up to a minute long and live permanently in users' conversations.
  • As the leading platform for influencer marketing, Instagram is testing new profiles for influencers. The added features will include access to extra insights and enhanced messaging tools to better connect with brands.

CONTENT WIN OF THE WEEK
ILX

Acura

To promote its 2019 ILX sports sedan, Acura is asking customers and influencers to build their dream car using branded GIF stickers on Instagram Stories.


THE LATEST FROM LIKEABLE

Blog: 3 Social Media Trends You Can't Ignore in 2019

With social media spend projected to grow twenty percent next year, competition and clutter will be greater than ever. The key question on every marketer's mind is: What are the trends that can make my brand stand out and market more effectively? Here are the three major social media trends your brand can't ignore in 2019.

Read more.

How does your paid social measure up to the competition? Find out.

This is the final #TBT newsletter of the year. We'll see you in your inbox in 2019!

Likeable Media

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