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MARK YOUR CALENDAR

This year, Facebook has begun a massive overhaul with long-term implications for marketers. Among the changes: a News Feed algorithm update that prioritizes "meaningful social interaction." Join our webinar on May 10 for a look at what this means for brands, including which types of content best drive meaningful engagement and which industries are benefitting the most from this change. Reserve your spot.


THE RUNDOWN

  • Snapchat added advanced lens creation capabilities to its Lens Studio. The platform is well known for its interactive overlays that respond to facial movement—now brands and users can design their own.
  • Facebook Stories adds AR drawing. The Camera update comes as Facebook aims to further solidify its position in the augmented reality space and better compete with Snapchat. 
  • Pinterest is rolling out updates to business profiles. New features include dynamic cover images, monthly viewer stats, and a Following tab.

CONTENT WIN OF THE WEEK
Warby Parker Instagram Stories

Warby Parker

In a creative use of Instagram Stories, Warby Parker created an interactive crossword puzzle contest.


THE LATEST FROM LIKEABLE

Blog: How to Become an Instagram Influencer

With 800+ million monthly active users, Instagram offers a huge opportunity for social influence. So how do you establish your brand and grow an engaged following? Check out our three steps.

Read more.


Podcast: All the Social Ladies Episode 194

"We all want all of our stories to be human." Organic Valley's Leslie Kruempel chats about how the success of the viral "Save the Bros" campaign was a turning point for the brand. 

Start listening.

Not sure you're optimizing your social presence? We can help.

Likeable Media

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