View this email as a web page here.

KNOW THIS NUMBER

188 million. That's how many daily active users are currently on Snapchat, a decrease of 3 million from the previous quarter. Despite this dip, however, average revenue per user is up to $1.40 from $1.05 in 2017 and continues to increase. 


THE RUNDOWN

  • In the wake of its major 2018 redesign, Reddit engagement is going up. With the launch of autoplay video ads, inventory expansion onto 1st party mobile apps, and other campaign enhancements, some brands are now reporting improvements of 3-8x.
  • The 'message' button may be replacing the 'share' button in Facebook's News Feed. It's a limited test to make sharing more private and better connect the Feed with Messenger. If this change gets implemented, organic reach may truly become a thing of the past. 
  • Multiplayer AR games have come to Facebook Messenger. In another sign of Facebook's ambitious plans for this platform, it has rolled out a new feature that lets users play augmented reality games in a live video chat with up to six friends.

CASE STUDY
Recruiting Campaign

Mindtree

How do you make IT services sound fun? When Mindtree wanted to drive recruitment, Likeable created a social media playbook complete with content strategies that positioned the brand as a friendly, relatable company next door. The result: 4.6K completed applications and a 53% improvement on engagement rate.


THE LATEST FROM LIKEABLE

Blog: 5 Things You Need to Know About AR

Over 30% of smartphone users engage with AR at least once a month. Here's what every marketer needs to know before diving into the world of AR.

Read more.


Blog: How Food Brands Are Using Instagram Stories

Instagram Stories are your brand’s creative playground. We took a look at three food brands truly doing Stories right—and daring to be different.

Read more.

How does your paid social measure up to the competition? Find out.

Likeable Media

240 W 37th Street Suite 301 New York, NY 10018

You received this email because you are subscribed to emails from Likeable Media. 

Update your email preferences to choose the types of emails you receive.  Unsubscribe from all future emails.