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KNOW THIS NUMBER

0.7% That's the share of Facebook's top ad spenders that have ceased buying ads following the Cambridge Analytica scandal. So far, the fallout and privacy changes have led to more talk than action from marketers. However, with more updates coming, including safeguards announced this week that ensure marketers legally obtain email lists, this is still a situation to monitor. In addition, changes to data access are also continuing. But for now, we recommend staying the course.


THE RUNDOWN


CONTENT WIN OF THE WEEK
#KnowWhatYourDataKnows

Google Cloud

Google put a unique spin on March Madness content with its real-time, data-driven ads predicting key stats from the Final Four match-ups.


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