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KNOW THIS NUMBER

Social media users with less than 10 thousand followers are 4x more likely to get a comment on a post than mega-influencers. As the biggest influencers become increasingly more expensive, brands are looking to leverage micro-influencers.


THE RUNDOWN


CONTENT WIN OF THE WEEK
#BeanOutsider

L.L. Bean

The brand encouraged fans to share photos of their L.L. Bean gear with the hashtag #BeanOutsider, receiving a host of beautiful user-generated content for its feed.


THE LATEST FROM LIKEABLE

Blog: Why Brands Should Use Instagram Highlights

Since Instagram introduced the feature late last year, brands have been using Stories Highlights to put timely content front and center, organize content for a better user experience, and much more.

Read more.


Podcast: All the Social Ladies Episode 193

"What’s good for kids is good for business." Pam Kaufman, chief marketing officer of Nickelodeon, shares insights on creating content and experiences for the modern family.

Start listening.

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Likeable Media

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