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BREAKING NEWS

Further reacting to the recent data breach, Facebook announced changes to ad targeting. Over the next six months, it will be removing Partner Categories, which enables third-party data aggregators to provide offline data to inform ad targeting. While this change will make Facebook targeting somewhat less powerful, the increased use of CRM lists to create custom and Lookalike audiences could easily combat deficiency. Read more.


THE RUNDOWN


CONTENT WIN OF THE WEEK
The Book of Mormon

The Book of Mormon

The Broadway musical's new augmented reality experience demonstrates how brands can use Facebook's Camera Effects AR Studio to build 3D objects that users can add to their photos and videos.


THE LATEST FROM LIKEABLE

Blog: 5 Must-Have Video Tools for Facebook Live

1 in 5 videos on Facebook is broadcast live. With our latest project for Redbox, we hosted a live movie trivia game that reached more than one million people and earned an average of one comment per second. Take a behind-the-scenes look at what we used to pull it off.

Read more.


Podcast: All the Social Ladies Episode 191

"There's never been a better time to be in marketing." Amy Protexter, Senior Vice President of North America Marketing at Insight, chats about how new technology is changing the way we market to customers and giving us new ways to reach them.

Start listening.

Not sure you're optimizing your social presence? We can help.

Likeable Media

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