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KNOW THIS NUMBER

61% of people interact with an influencer at least once a day, and 87% of shoppers have been inspired by an influencer to make a purchase. With that said, it’s unsurprising that the influencer marketing industry is poised to reach between $5 billion and $10 billion by 2022—so it’s worth considering whether or not an influencer can help tell your brand’s story effectively.


THE RUNDOWN

  • Snapchat is continuing its push into e-commerce with its latest influencer partnership. The platform is testing a native commerce feature powered by Shopify that currently enables users to buy products from five influencers, putting both brands and influencers in a position to use Snapchat’s ad services for retargeting.
  • Facebook Watch, the platform's video hub, has seen an increase in viewership since the end of last year. Monthly and daily visitors are at over 720 million and over 140 million respectively, with the upswing coming at a time when Facebook's focus is on strengthening partnerships with advertisers and creators.
  • To celebrate Pride Month, Instagram and Facebook have added a variety of colorful features. Things like rainbow rings around Instagram Stories that use #pride and rainbow backgrounds for Facebook updates can help brands stand out as they post real-time content about relevant sponsorships, events, or campaigns.

CONTENT WIN OF THE WEEK
Nike x Stranger Things

Nike x Stranger Things

In a cryptic Twitter post, Nike joined the impressive roster of brands hopping on the Stranger Things 3 promotional bandwagon. In true 1985 fashion, Nike teased the drop of a long-lost, retro, limited-release shoe using grainy security cam footage, a 1-800 tip line, and longitudinal coordinates.


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A recent study found that 65 percent of people skip online video advertising, 76 percent of whom do so because it’s a habit. So what will make your viewers stop, watch, and actually finish your microvideo? The answer is threefold, and it lines up well with a few of the characteristics of contemporary consumerism: small attention spans, big egos, and a constant fear of missing out (more commonly referred to as “FOMO”).

Read more.

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