Shut Up and Listen: Why Active Social Listening Matters
Companies have always struggled with how to listen at scale. Before social media, you could really listen to only one person at a time. Now, organizations can listen to hundreds, thousands and millions of people at once. Your prospects and customers are on Twitter, Facebook, LinkedIn and other social networks. It's your responsibility to find them, listen to them and engage with them.
This eBook explores a primary social media marketing concern: How can a brand maximize its social media presence through "active" listening?
Download this eBook, which contains some of our best tips for listening.