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ON OUR MIND

A 19, 15 and 14 year old are separately pulling in thousands of followers with their poll-only Instagram accounts, featuring themes like Would You Rather, Eat or Pass, and Wear or Tear. The secret to the success of @polls.viral, @polls.here, and @pollsarefun? The teens think it's simple boredom. “I feel like poll accounts are becoming more popular because they give people things to do when they’re bored...before I was an admin for this page, I used to do polls almost every day.”


THE RUNDOWN

  • Facebook rolled out several new video tools. Included in these updates are the ability to rehearse and trim live video, broadcast up to eight hours, and stream simultaneously to other services. Creator Studio also gets an analytics update with "Loyalty Insights" and a new "Distribution" metric.

 

  • Pinterest has updated its visual search tool, Lens. Users will now be able to save the photos they take with Lens, and will be served products similar to objects users have captured with Lens. This will also work with fashion or home pins, where users will get served product pins to buy similar items.

 

  • Google will now return specific parts of a YouTube video in search results. Creators will have to timestamp and tag their videos to mark important segments, giving videos a boost in SEO value. This is particularly relevant for creators of step-by-step how-to content, who will now be able to tag every point in their process and appear in more search results.

CONTENT SPOTLIGHT
2019-09-18

American Express Gets Environmental

Amex is sharing stories on social media to raise awareness of marine plastic pollution. Through Sept. 23, users can comment on Amex’s Instagram posts with why they #BackOurOceans, and for each comment, Amex will work with Parley for the Oceans to remove two pounds of plastic from beaches and coasts, up to 1 million pounds.  


THE LATEST FROM LIKEABLE

Blog: Influencer Marketing 201

To help answer some frequently asked questions about working with influencers, we talked to Brittany Hennessy, bestselling author of Influencer: Building Your Personal Brand in the Age of Social Media and co-founder of Carbon August, a technology company building solutions for influencers. We also tapped Jacqueline Elkort, Community Management Supervisor here at Likeable, so you have our take.

Read more.

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