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KNOW THIS NUMBER

2019 will be an inflection point for video consumption. According to a new report from the National Research Group, this is the year that mobile is expected to surpass traditional TV as the medium attracting the most entertainment minutes in the U.S., with a daily average of 223 minutes spent on mobile and 222 minutes spent on TV.


THE RUNDOWN

  • LinkedIn is rolling out features that look awfully familiar, including post reactions, photo tagging, and photo stickers. The new Facebook-like features are seen as a way to encourage greater engagement on the platform.
  • Twitter will soon start to experiment with giving users the option to hide replies to their tweets. This update is part of the social network's larger efforts to provide a "healthier service" and keep users safe.
  • Pinterest unveiled two new advertising options: Conversion Optimization and Promoted Video for Conversions. Pinterest is clearly looking to maximize its potential and boost its market value ahead of its IPO.

CONTENT WIN OF THE WEEK
YSL Beauty Station

YSL Beauty

At a gas station-like pop-up store along the road to Coachella, visitors could use a virtual mirror and shop a product vending machine. With over 4.5 million hashtag uses, Coachella has become the world’s most Instagrammed music festival, and brands are aiming to reach audiences beyond attendees with activations that inspire social sharing.  


THE LATEST FROM LIKEABLE

Blog: How Much Social Content Do You Really Need?

When it comes to content on social media, here’s what we know for sure: There are no magic, one-size-fits-all formulas for what to post, when to post, or how often to post. But, there are a few key rules that apply no matter what.

Read more.


Podcast: Balancing Art and Science in Marketing

"Successful marketing is a fine balance of art and science." On All the Social Ladies, Nancie Ruder, owner of Noetic Consultants, shares why marketers should continuously hone their skills to become "Jacks and Jills of all trades."

Start listening.

Likeable Media

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