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KNOW THIS NUMBER

87 percent of U.S. internet users said they would visit a brand's physical store after following it on social media, showing how online engagement can translate to offline sales. This doesn't mean that brands should go out and restart their fan acquisition campaigns to grow their customer bases, but it does confirm that there is a relationship between people liking a brand on social media and actually purchasing its products.


THE RUNDOWN

  • LinkedIn is following Facebook's lead by bringing more transparency to ads. On the soon-to-be-released Ads tab on LinkedIn Pages, users will be able to see all of a company's sponsored content from the past six months, while advertisers will be given more visibility into what their competitors are doing.
  • Instagram is bringing Stories content to the Explore tab. In addition to showing Stories based on the accounts and content users follow and like, Instagram is also making Shopping and IGTV a bigger part of Explore.
  • Further emphasizing IGTV, Instagram redesigned the app's format with a switch to a single feed of larger video tiles. The platform is apparently taking cues from Snapchat and TikTok as it attempts to make IGTV more user-friendly.

CONTENT SPOTLIGHT
#AXEpressYourself

Axe

Unilever-owned Axe is urging teens to feel confident about their appearance with its #AXEpressYourself campaign, tapping “Stranger Things” star Gaten Matarazzo to challenge young boys to show off their hairstyles. For every post on social media using the hashtag, Axe will donate $1 to anti-bullying charity Ditch the Label.


THE LATEST FROM LIKEABLE

Blog: Facebook Clear History, Apple ITP & Chrome Updates

In the coming months, Facebook will begin rolling out a Clear History tool, giving users the ability to delete data that the platform gathers from third-party websites. Meanwhile, browser makers are introducing updates to Intelligence Tracking Prevention technology. In our latest blog post, we look at what all of this means for brands, including the potential impact on ad targeting capabilities. 

Read more.


Podcast: Tapping into Emerging Trends

On this week's episode of All the Social Ladies, Likeable CEO Carrie Kerpen is joined by Jessica Robinson, VP of Marketing, Emerging Brands at Heineken USA, to chat about using consumer insights to tap into emerging trends, sharing the right message in the right place at the right time, and geotargeting effectively to be a part of culturally relevant events in an authentic way.

Start listening.

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