View this email as a web page here.
WorkIt_WeeklyWordmark_Frame600_v1.png

 

September 4, 2019

Carla Hassan, Global Chief Brand Officer of Citi

 

"I would love to unlink empathy and kindness," says Carla Hassan, Global Chief Brand Officer at Citi.

Oftentimes, women leaders face a "double bind" dilemma: If we lean into stereotypically "feminine" traits (like kindness), we're often perceived as weak or ineffective. On the other hand, if we take on more "masculine" traits, we come off as aggressive or unlikeable. In one of my recent pieces for Forbes, I talked with Carla about how she's managed to successfully navigate that dilemma by leading with empathy. It's not that you have to be unkind in order to be respected—it's that empathetic leadership allows for moments of tough love that earn respect.


 

Reading List

It takes more than diversity training to increase female leadership in the workplace.

What J.Lo's portfolio can teach women about investing.

How to create an authentic online presence—even if you hate self-promotion and personal branding.

Want to take your side gig full-time? Here's how to turn your passion into a paycheck.

And the most vulnerable human emotion in the world is...


 

Quote of the Week

Quotes-CK-2019-V1-September1

"If you do the work and you deliver results, people have to acknowledge that."

 


 

Work It forward by sharing this email with an awesome lady in your life. Did someone forward you this email? Subscribe here.

Want to keep working it? Buy the book!