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KNOW THIS NUMBER

The percentage of shoppers who said social media "is quickly becoming my most important shopping tool" hit 45% last year, up from 29% in 2015. Meanwhile, 31% of online shoppers who also use social media have made a direct purchase after seeing an influencer's post. Given the rise of social commerce, it's no wonder Instagram is continuing to transform itself into a shopping destination. (More on that below.)


THE RUNDOWN

  • Instagram launched a new account: @shop. Curated with the latest trends across top shopping categories like fashion and beauty, the content shared on the account features shoppable posts from a variety of emerging brands.
  • As Facebook continues in its bid to prioritize data privacy, it will soon be enabling a Clear History function for users. Akin to clearing cookies, users will be able to clear their history on the platform, resulting in potentially less data for brands to use in ad targeting.
  • Google-owned YouTube is adding two new ad formats. Showcase Shopping ads will show recommended products to video viewers, and the upcoming Discovery format will soon bring still image ads to the YouTube Home feed.

CONTENT SPOTLIGHT
Work It

Work It

This week, Likeable's CEO Carrie Kerpen launched the third season of "Work It" across Facebook Watch and IGTV. In its premiere episode, she chats with Marisa Thalberg, Taco Bell's Global Chief Brand Officer, about why we need to change the conversation around working moms. 


THE LATEST FROM LIKEABLE

Blog: When to Use Short vs. Long Captions

With a 63,206 character limit on Facebook and a 2,200 character limit on Instagram, there's ample room to play with captions. Some would argue that with our fleeting attention spans, shorter is better. But others believe in using that real estate to share more information and tell stories. According to data and trends, there’s a time and a place for both.

Read more.


Podcast: Changing Consumers' Perceptions

On All the Social Ladies, Carrie Kerpen is joined by Molly Hayward, co-founder of Cora, to talk about the importance of authentically communicating the experience of life in a female body and how the women's wellness brand has made a splash in the trendy menstrual management space without spending a dollar on marketing.

Start listening.

Likeable Media

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