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KNOW THIS NUMBER

$10 billion. That's how much revenue Instagram stands to gain in the next two years from its new Checkout feature and other advancements in its e-commerce experience.


THE RUNDOWN

  • Facebook introduced a new option called "Why am I seeing this post?" The feature outlines key factors that determine what users see in their feeds (such as the number of times they’ve interacted with a post’s author in the past). Greater transparency is coming to ads as well. Users can now see whether an advertiser has uploaded a list containing their contact information.
  • Instagram is making moves to monetize content on IGTV. The platform is considering introducing ad breaks to incentivize creators to produce content.
  • LinkedIn is rolling out document uploading to posts. All users can now upload documents or presentations directly to their feeds, groups, or pages.

CONTENT WIN OF THE WEEK
The Pay Gap is Nuts

NUT-rition

In honor of Equal Pay Day, the Planters-owned brand NUT-rition launched a campaign to raise awareness of gender pay inequality. In its hidden-camera video, male customers become outraged when they're asked to pay the same price for a bag with 20% less product.


THE LATEST FROM LIKEABLE

Blog: 5 Ways Retail Brands Can Win on Social in 2019

Last month, Likeable brought together thought leaders to share best practices and insights around how retail brands should be preparing for the future of social media. Take a look at our top five takeaways for how brands can rethink their content strategies.

Read more.


Podcast: Pursuing Your Purpose

On this week's episode of the All the Social Ladies podcast, Likeable CEO Carrie Kerpen chats with Allison Lowrie, CMO at HomeAdvisor/Angie’s List, about pursuing your purpose and why an integrated and diverse marketing footprint is essential if you want to reach the millennial generation.

Start listening.

Likeable Media

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