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KNOW THIS NUMBER

59% of consumers are receptive to mobile ads while watching TV, compared to other activities such as eating a meal (36%) and shopping at a store (25%), according to a new survey. The findings shed additional light on today's increasingly distracted consumers, with 89% of smartphone users saying they watch TV while using a phone.


THE RUNDOWN
  • Netflix now lets users share movies and shows directly to Instagram Stories. The new integration provides a more seamless content experience, while also giving 400 million Instagram Stories users yet another reason to spend time on the platform.
  • Facebook is testing a new youth-focused video platform called LOL. Taking design cues from Snapchat and tapping into the internet's meme culture, the platform aims to help Facebook pull teens back into its ecosystem.
  • LinkedIn is introducing interest targeting capabilities. The new feature will let advertisers target users based on 200 different professional interest categories, which are determined by the type of content they interact with.

CONTENT WIN OF THE WEEK
Recipes

NYT Cooking

The New York Times Cooking is extending its “What to Cook” editorial content to social using Instagram Stories. Users are asked to screenshot a template, fill it out, and tag @nytcooking in their own Story to be featured on the NYT Cooking account along with a personalized recipe recommendation.


THE LATEST FROM LIKEABLE

Blog: 9 Social Media Statistics Every Marketer Should Know

Social media is constantly changing. In the past year, we saw Instagram hit the 1 billion monthly active users mark and Pinterest reach 250 million monthly active users. Snapchat reported its first decline in users (but still remained dominant among teens), with Instagram Stories eclipsing Snapchat’s daily active user base. And we saw platforms like Facebook Watch and IGTV fuel the rise in episodic video. Here's a roundup of the major social media statistics you should know going into 2019.

Read more.

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