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KNOW THIS NUMBER

Since being acquired in late 2017, TikTok has seen massive growth, recently hitting 1 billion downloads. The app is now ranked #3 in the app store, following YouTube and Instagram. Not surprisingly, monetization is around the corner. Read on for more.


THE RUNDOWN

  • Biddable ads are coming to TikTok, opening up opportunities for more marketers. If what we’re hearing is true, the ad platform’s advanced targeting methods and measurement tools will be comparable to Facebook’s.
  • Facebook announced a new premium video advertising option called Showcase. This offers an opportunity for brands to boost awareness via popular Watch shows and reach audiences that are harder to find on linear TV.
  • Instagram could soon launch a public version of its “Collections” feature, signaling that it wants to compete with Pinterest. This would likely alter Instagram's e-commerce functionality and increase engagement, but it comes at an interesting time for Pinterest, which just filed for its IPO.

CONTENT WIN OF THE WEEK
The Warm Up

ClassPass

Fitness class subscription service ClassPass is using Instagram Stories to drive traffic to its blog, The Warm Up. With its creatively curated weekly roundup of articles, the brand joins publishers like The New Yorker and the Financial Times that are continuing to experiment with this “swipe up” strategy.


THE LATEST FROM LIKEABLE

Article: Can We Really Make Social Media More Likeable?

On Tuesday, we launched #BeLikeableDay, a movement dedicated to making social media a more positive environment. The movement reached 77 million people around the world and proved that we can restore the promise of social media—one day, one person, and one act of kindness at a time.

Read more.


Podcast: Stay Inquisitive

"A brand’s power lies in its ability to be vulnerable and connect with its audience." On the latest episode of All the Social Ladies, Likeable CEO Carrie Kerpen chatted with Susan McPherson, founder and CEO of McPherson Strategies, about promoting employees as brand champions and the importance of staying inquisitive for life.

Listen now.

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