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KNOW THIS NUMBER

63%. This is the percentage of sales that were linked to Snap ads seen only by Gen Z users and not the primary purchaser. The study, commissioned by Snap, indicates that this generation has a strong purchase influence that translates to real sales.  


THE RUNDOWN

  • Reddit launched updates to its video ads. These include additional aspect ratios and optional referral URLs for CPV campaigns. There is also a new mobile landing page featuring more seamless viewing and additional branding and product information for the ads.

 

  • Instagram is beta testing product launch reminders. This feature allows users to sign up to be notified when a new product launches and purchase it, all without leaving the app. Brands will be able to tag their products in Stories posts as well as in-feed, allowing them to reach their customers wherever they are.

 

  • Facebook announced Stories ads that drive to Messenger conversations. Both Instagram and Facebook Stories will have the capability, and after swiping up, users will be driven directly to a conversation with that brand in the Messenger app. There is a lot of potential here, especially if your brand has a bot to promote, or is looking to drive deep audience engagement.

CONTENT SPOTLIGHT
2019-10-02

Honda's Instagram Comic Book

In a promotion aimed at Gen Z and millennial drivers, Honda created a comic book series that can only be found on social media. The campaign launched on National Comic Book Day, and consists of a Facebook Watch series and a dedicated Instagram account where fans can turn their smartphones and swipe as if they are flipping through a comic book.  


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Read more.

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