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KNOW THIS NUMBER

In 2019, influencer marketing on Instagram is expected to become a $2 billion market. As the leading platform for influencer campaigns, Instagram is continuing to look at new ways to support brand-influencer collaborations. More on that below.


THE RUNDOWN

  • Instagram is launching a new ad format to better enable partnerships between brands and influencers. With "branded content ads," advertisers can promote an influencer's sponsored Instagram post as if it's their own content, allowing them to reach more people than just the influencer's followers.
  • Facebook filed a lawsuit against companies selling fake followers and likes. As the influencer marketing trend grows, social platforms are working to ensure that audiences are reflective of actual people and not third-party bots.
  • Pinterest is expanding its e-commerce tools. With updates such as personalized shopping recommendations and product catalogs, Pinterest is making it easier for brands to drive sales via the platform.

CONTENT WIN OF THE WEEK
#Maxximizing

T.J.Maxx

T.J.Maxx partnered with "tastemakers" to launch a multi-day, multi-city interactive game aiming to prove that shoppers can get more for their money than they think. Consumers can view the curated #Maxximizing installations on Instagram, where they’re encouraged to guess the total cost of the items for a chance to win them.


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