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In 2019, influencer marketing on Instagram is expected to become a $2 billion market. As the leading platform for influencer campaigns, Instagram is continuing to look at new ways to support brand-influencer collaborations. More on that below.


  • Instagram is launching a new ad format to better enable partnerships between brands and influencers. With "branded content ads," advertisers can promote an influencer's sponsored Instagram post as if it's their own content, allowing them to reach more people than just the influencer's followers.
  • Facebook filed a lawsuit against companies selling fake followers and likes. As the influencer marketing trend grows, social platforms are working to ensure that audiences are reflective of actual people and not third-party bots.
  • Pinterest is expanding its e-commerce tools. With updates such as personalized shopping recommendations and product catalogs, Pinterest is making it easier for brands to drive sales via the platform.



T.J.Maxx partnered with "tastemakers" to launch a multi-day, multi-city interactive game aiming to prove that shoppers can get more for their money than they think. Consumers can view the curated #Maxximizing installations on Instagram, where they’re encouraged to guess the total cost of the items for a chance to win them.


Blog: 5 Pieces of Career Advice From Inspirational Women in Marketing

In honor of International Women's Day tomorrow, here's our roundup of our favorite pieces of advice from marketing leaders like JPMorgan Chase's Kristin Lemkau, Taco Bell's Marisa Thalberg, and AmFam's Telisa Yancy.

Read more.

Podcast: Mastering Resilience

On this week's episode of the All the Social Ladies podcast, Likeable CEO Carrie Kerpen chats with Kathryn Rose, founder of the technology platform wiseHer, about mastering the art of resilience and truly using social media for word-of-mouth marketing.

Listen now.

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