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KNOW THIS NUMBER

Digital video ad sales are expected to jump 23% this year, as brands and platforms continue to invest in the media format. In particular, new research shows that video outperforms all other content on Facebook when it comes to driving social interaction. 


THE RUNDOWN

  • Instagram is testing a new in-app payment feature and new call to action buttons with a select group of businesses. Collectively, these updates would reduce friction in the platform's social commerce experience.
  • In other Instagram news, the platform is working on something musical. Taking a page from the now-defunct Vine and in an effort to disrupt apps like Music.ly, Instagram is experimenting with letting users add songs to Stories.
  • Among the key announcements from Google's I/O conference: augmented reality is coming to Google Maps. The new feature signifies another step forward in pushing widespread consumer adoption of AR.

CASE STUDY
Space Launch

KFC

Internet culture is one of the top-performing content categories for food & beverage brands wanting to drive meaningful engagement on Facebook. In a live video produced in the style of NASA launches, KFC capitalized on internet culture by attempting to launch a chicken sandwich into space. The results: 1,711 engagements.


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