This week, IHOP announced its new burgers by temporarily changing its name to “IHOb.” Naturally, a Twitter roast ensued. Brands like Wendy’s, A&W, Chili’s, and Netflix were quick to join in—Burger King even briefly switched to “Pancake King.” No matter whose side you picked, there’s no denying that the stunt generated massive buzz.
THE RUNDOWN
LinkedIn released carousel ads for business accounts and engagement, traffic, and lead generation campaigns. Acknowledging the strength of good storytelling, the format allows up to 10 cards with unique messaging for each.
Instagram and Snapchat are expanding their social commerce capabilities.Shoppable tags in Instagram Stories allow users to tap a sticker for product details, while Snapchat is testing new Shoppable Snap Ads.
Facebook is planning to roll out 3D photos later this summer. A first look at the new feature in action shows that it adds a level of depth to ordinary images and will respond when users scroll past or angle their phone.
CONTENT WIN OF THE WEEK
Everlane
Retail brand Everlane showcases its value of "radical transparency" in a weekly Instagram Stories series, answering customers' questions, going behind the scenes, and teasing upcoming product launches.
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Blog: 10 Things Marketers Need to Know About Instagram Stories
The move from the Instagram feed to Stories is a landmark attention shift. But as consumers migrate to the new format, businesses are lagging behind.
On All the Social Ladies, Rebecca Leonard, Associate Vice President, Social Impact Strategy Director at TJX Companies, chats about what it means to be a purpose-driven brand.
