How to Reclaim Your Reach in the Facebook News Feed

Facebook's organic reach is on the decline. For brands, this means that publishing organic content on Facebook does not necessarily guarantee that the right people, or a significant volume of total fans, will actually see it. Brands have to consider key characteristics that determine how and if posts appear to users.

This white paper explores a primary social media marketing concern: How can a brand maximize its Facebook presence, considering the most recent changes to the News Feed?

Download this white paper to optimize to your content strategy on Facebook.