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KNOW THIS NUMBER

October's most downloaded social app wasn't Facebook or Instagram—it was TikTok. The video sharing app formerly known as Musical.ly has gained more than 30 million users over the past three months, with monthly active users rising to 130 million.


THE RUNDOWN

  • Pinterest introduced carousel ads. Taking notes from Instagram and Facebook, Pinterest is letting advertisers include up to five images within one ad—perfect for showcasing product features or telling a multi-image story.
  • LinkedIn unveiled a public beta for objective-based advertising. The platform's revamped Campaign Manager aims to make it easier for brands to create campaigns based on a specific objective and measure their impact.
  • Instagram added the option to promote IGTV content through Stories. Further investing in the future of Stories, the platform is also testing a new "Promote" option to make it easier for brands to amplify their content.

CONTENT WIN OF THE WEEK
#ChangeOscarsMind

Oscar Mayer

Oscar Mayer celebrated National Sandwich Day and sparked a heated conversation by taking on the controversial question: "Is a hot dog a sandwich?" Taking the position that a hot dog is, in fact, a sandwich, the brand prompted users to join the debate by using the hashtag #ChangeOscarsMind.


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Acceptance Speech: MarCom Awards 2018

We won big at the MarCom Awards this week! Our wins included a platinum award for our "ScreenPLAY LIVE" campaign for Redbox and gold for our recent video work with Avon.

See more of our award-winning work.

How does your paid social measure up to the competition? Find out.

Likeable Media

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