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KNOW THIS NUMBER

74% of people now follow brands on social media - and 96% of those who do follow brands also interact with them on social platforms.  According to The Manifest's 2019 Consumer Social Media Survey, this stat is proof positive that "...the traditional communication barriers between people and brands no longer exist because of the internet, and social media offers an increasingly convenient avenue for getting in touch with businesses."


THE RUNDOWN

  • YouTube Originals will no longer be exclusive to just premium customers. The series, movies, and live events will be available to all viewers after September 24th, with ad support. This opens new advertising opportunities for brands (which we hope to learn more about in the near future) and a new audience for the platform's original content.

 

  • Twitter is rolling out six-second biddable ads. The move comes on the heels of a Twitter-sponsored study claiming sound-off videos six seconds or shorter with clear branding drive better ad recall on mobile than traditional TV commercial-style videos.

 

  • TikTok recently added a shoppable component to its branded hashtag challenge. The new feature, Hashtag Challenge Plus, will allow participating brands to incorporate e-commerce into their branded hashtags by linking directly to their website, without leaving the TikTok app.

CONTENT SPOTLIGHT
2019-08-21

#ChickenWars

There's an all-out food fight on Twitter following the release of Popeyes’ first nationwide chicken sandwich. First, Popeyes and Chick-fil-A argued over whose sandwich was superior, and now brands like Shake Shack and Wendy’s are joining the fight. In New York, high-traffic Popeyes locations continue to sell out of the new menu item.  


THE LATEST FROM LIKEABLE

Blog: 5 Brands That Are Telling Stories With Episodic Video

Capturing user attention for minutes (not seconds) at a time was once reserved for YouTube. Now, as platforms like Facebook and Instagram carve out spaces (Watch and IGTV) to take advantage of users’ increased attention spans, smart brands are getting in (including us). As more brands look to capitalize on these still-burgeoning territories and dabble in long-form video, they would do well to take cues from these five companies taking their episodic content to the next level.

Read more.

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