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#TRENDING

On Sunday, "Game of Thrones" fans were surprised to see a modern-day coffee cup in Winterfell. With Twitter buzzing over the gaffe, brands capitalized on the moment, including Adobe and Starbucks (which earned about $2.3 billion in free advertising).


THE RUNDOWN

  • With a focus on creators, Facebook is updating its video algorithm to prioritize longer, original narrative content. In prior updates, Facebook had outlined one minute as the minimum goal for view time, but has now explicitly set three minutes as the ideal minimum length for a video.
  • Twitter is letting users add GIFs, photos, and videos to retweets. Brands now have a greater ability to express their personality in customer interactions.
  • Users can book appointments with businesses directly through Instagram and Facebook. After testing "action buttons" last year, Facebook is now expanding access to its "Book Now" capability to all businesses worldwide.

CONTENT WIN OF THE WEEK
Invisible Labor

Maxwell House

In honor of Mother's Day, Maxwell House is on a mission to shine a light on the invisible work that mothers do. To help raise awareness, the coffee brand shared a video featuring a birthing class with a twist.  


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Read more.


Podcast: Rapidly Engaging With Pop Culture

Is it GIF or JIF? On All the Social Ladies, Likeable CEO Carrie Kerpen settles that debate with the help of Sadie Novello, EVP of Content & Media at GIPHY. Other hot topics: why women executives have a responsibility to be transparent about work-life integration and how to pull off real-time GIF coverage of pop culture.

Start listening.

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