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Facing backlash from a major data breach scandal and course correcting after a dip in daily active users for the first time ever, Facebook has altered its algorithm to prioritize “meaningful social interactions." But what does this change mean for brands?

Our in-depth study analyzes more than 20,000 posts to determine the type of content brands should be producing in order to successfully drive meaningful engagement.


  • Facebook is launching an opt-in dating profile, perhaps the most powerful incentive to let the platform keep more personal data. Among the other announcements from the F8 conference were Clear History, which lets users scrub their browsing history, and an augmented reality feature for Messenger.
  • Instagram is testing new features, including the ability to mute profiles and a Stories Calendar. The calendar's view of active days could be an especially useful method for managing posting frequency.
  • In its Q1 earnings report this week, Snap affirmed its commitment to driving more advertising on its platform. This comes on the heels of announcing Snapchat's upcoming unskippable six-second video ads.

Target Pet Month


Celebrating National Pet Month, Target experimented with a vertical-scroll format in Instagram Stories to share what a feed would look like from a dog’s point of view.


Blog: 6 Takeaways from Social Media Week New York

Some of the industry's brightest minds gathered to discuss creating breakthrough content, reaching Gen Z, why brands should have a purpose, and more. Check out our top six insights.

Read more.

Podcast: Emily Culp, Keds

On the latest episode of All the Social Ladies, Keds CMO Emily Culp shares her insights on being a champion for innovation and risk-taking and how brands can better experiment, listen, and learn from their customers.

Start listening.

Not sure you're optimizing your social presence? We can help.

Likeable Media

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