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KNOW THIS NUMBER

53% of consumers believe that "every brand has a responsibility to get involved in at least one social issue that does not directly impact its business," but 56% are concerned about brands using societal issues as "a marketing ploy," according to Edelman's new Trust Barometer Special Report. Meanwhile, 63% of consumers trust influencers’ opinions of products “much more” than what brands say, and 58% have bought a product in the past six months because of an influencer.


THE RUNDOWN

  • Facebook finally revealed the details of its cryptocurrency, Libra. Following in the footsteps of WeChat, Facebook's digital currency will initially allow fee-free money transfer, with plans to transform into an essential transactional tool for everything from bill payment to riding the subway.  
  • Starting with beauty brands, YouTube is testing a new AR tool to add an extra layer of interaction to video content. The feature uses the front-facing camera in the YouTube mobile app and lets users digitally "try on" products while watching tutorials and reviews.
  • Pinterest is expanding its platform shopping options with the launch of new third-party partnerships. The tools and providers will allow advertisers to more easily use Pinterest Shopping as another avenue of e-commerce sales.

CONTENT WIN OF THE WEEK
Bud Light

Bud Light

Bud Light resurrected its "Real Men of Genius" campaign for the internet age. In addition to new ads honoring people like social media mangers and Snapchat lens creators, the beer brand took to Twitter to ask users to tweet them reasons why they deserve to be Internet Heroes of Genius, and then responded with GIFs singing their praises.


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Podcast: Growing Franchise Brands

On the podcast this week, Kristy Ferguson, Chief Marketing Officer of The Junkluggers, shares her local-first approach to growing franchise brands and why curiosity and determination are the keys to a successful career.

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