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73.9% of U.S. internet users say that Facebook’s Cambridge Analytica scandal made them concerned about how their information is used online. Despite the fact that 72% of U.S. internet users are not willing to pay for platforms in exchange for privacy, and time spent per day on social media is only continuing to grow (an expected 1.9% this year), the platforms themselves are starting to shift toward privacy.


  • Facebook is rolling out an app redesign centered around groups and events. After insisting "the future is private" at the company's F8 conference, Mark Zuckerberg announced that Facebook will continue to slowly move its focus away from the News Feed in favor of more meaningful interactions.
  • In other F8 news, Instagram is launching two features aimed at further supporting influencers: a camera redesign and shopping tags that allow users to buy directly from influencers' posts. The features are seen as part of a broader effort to turn the app into a more robust commerce platform.
  • Snapchat announced a new partnership with Shopify to expand its advertising opportunities. Shopify merchants will now be able to purchase Snapchat Story Ads and manage campaigns within Shopify.

It's Gonna Be May


Playing with the popular "It's gonna be May" meme, the appliance brand launched a new #ItsGonnaBeMaytag social campaign in honor of its "Maytag Month" promotions.  


Blog: 3 Tips for Covering Live Events on Social

Whether your brand is a participating sponsor or hosting an event of its own, there’s no question that live events are a major investment for marketers. So it's no surprise that organizers are increasingly turning to digital channels to supercharge their investments. While not all events are created equal, there are a few best practices that can help any brand achieve live event success on social.

Read more.

Podcast: Making Progress Not Perfection

On the latest episode of the All the Social Ladies podcast, Likeable CEO Carrie Kerpen is joined by Shelley Wise, VP of Integrated Marketing at Princess Cruises, for a conversation about how to approach influencer marketing, the best way to get stakeholders on board when trying to impact change, and why the growing trend toward personalization should be about “progress not perfection.”

Start listening.

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