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KNOW THIS NUMBER

73.9% of U.S. internet users say that Facebook’s Cambridge Analytica scandal made them concerned about how their information is used online. Despite the fact that 72% of U.S. internet users are not willing to pay for platforms in exchange for privacy, and time spent per day on social media is only continuing to grow (an expected 1.9% this year), the platforms themselves are starting to shift toward privacy.


THE RUNDOWN

  • Facebook is rolling out an app redesign centered around groups and events. After insisting "the future is private" at the company's F8 conference, Mark Zuckerberg announced that Facebook will continue to slowly move its focus away from the News Feed in favor of more meaningful interactions.
  • In other F8 news, Instagram is launching two features aimed at further supporting influencers: a camera redesign and shopping tags that allow users to buy directly from influencers' posts. The features are seen as part of a broader effort to turn the app into a more robust commerce platform.
  • Snapchat announced a new partnership with Shopify to expand its advertising opportunities. Shopify merchants will now be able to purchase Snapchat Story Ads and manage campaigns within Shopify.

CONTENT WIN OF THE WEEK
It's Gonna Be May

Maytag

Playing with the popular "It's gonna be May" meme, the appliance brand launched a new #ItsGonnaBeMaytag social campaign in honor of its "Maytag Month" promotions.  


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