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OVERHEARD

"To be authentic takes a lot of work. Brands can't just show up during a cultural moment. But if you are self-aware and have a starting place driven by a business mission, you can always come back to that and that keeps you grounded."

At Advertising Week New York, Rob Walker, Global Director of Creative Solutions at Spotify, explained how brands should decide the right moments to purposefully activate. Don't miss all of our takeaways from the event in next week's newsletter.


THE RUNDOWN

  • Facebook rolls out its new interactive video format to all Pages. Facebook Premieres lets publishers and creators pre-record videos and debut them as live moments, in turn helping them build hype and increase views.
  • YouTube beefs up ad offerings with new extensions and improved brand lift metrics. The extension tools will make video ads more useful and actionable, while brand lift metrics will provide more data on ad response.
  • Reddit's native video player hits 1 billion views per month. A year after launching its own hosting option, Reddit has strengthened its position in the digital video space, with video ad view rates on par with Facebook video views.

CONTENT WIN OF THE WEEK
Hyde & Eek

Target

Target brought the Halloween spirit with its Hyde & Eek Runway Show. The Facebook Live experience featured costume inspiration for pets and kids, interactive games for viewers at home, and a special appearance by Neil Patrick Harris.


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Likeable Media

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