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KNOW THIS NUMBER

Only 51% of kids ages 13 to 17 use Facebook, according to a new Pew Research Center survey, down from 71% three years ago. The top three most popular platforms among teens: YouTube (85%), Instagram (72%), and Snapchat (69%). 


THE RUNDOWN

  • Facebook Marketplace is getting a major upgrade with the launch of a paid offering. In addition to letting users "Boost" listings, Facebook has introduced product ads from businesses within the classifieds section. 
  • Instagram is expected to support videos up to an hour long, much longer than the current one-minute restriction. The change would expand Instagram's ad inventory—an important development for brands running ads across channels.
  • Snapchat is planning to launch a developer platform to expand its ecosystem. With Snapkit, Snapchat will allow apps to offer a “login with Snapchat” option, use Bitmoji avatars, and host a version of its camera.

CONTENT WIN OF THE WEEK
@crayola.beauty

Crayola Beauty

Crayola announced its new line of cosmetics and ASOS collaboration with a colorful, eye-catching video encouraging self-expression and personal creativity.


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Podcast: The Evolution of Digital Experiences

"People unite around hobbies, interests, and common life stages; brands haven’t cracked how to participate in and foster these communities, but I think we’ll begin to see more of that in the future," says Melissa Musgrove, Vice President, Head of Social Media at Regions Bank, on the latest episode of All the Social Ladies.

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