1 billion. That's how many monthly active users Instagram now boasts. And in its latest research report, Facebook surveyed 10,000 of those users to find out what people want from Instagram Stories versus the feed. Among the findings: 71% of US consumers prefer to discover products in the feed, while 58% opt for Stories for unfiltered content.
THE RUNDOWN
Instagram is rolling out three new features: Video Chat, topic channels in Explore, and updated camera effects for Stories. Theserecent changesare intended to "bring you even closer to the people and things you love."
Twitter has taken new steps to crack down on bots and trolls. In addition to buying digital spam detection platform Smyte, the social network now requires confirmation of an email address or phone number to sign up for an account.
Facebook is testing a "snooze" feature, giving users more control over the content they see. The Keyword Snooze will hide posts containing specific words from the News Feed, Pages, and Groups for 30 days.
CONTENT WIN OF THE WEEK
Jif
The peanut butter brand promoted a new product launch with a Facebook Live comedy show hosted by Neil Patrick Harris, in which the actor reenacted user-submitted parenting stories with fellow comedian parents.
Blog: 5 Ways Brands Are Getting Creative With Instagram Stories
With more than 300 million daily active users, Instagram Stories is quickly becoming a go-to social media content format for brands. Check out five creative ways you could be using Stories.
Across Instagram, Messenger, and its News Feed, Facebook is building the world’s largest social augmented reality ecosystem. As AR becomes our new reality, brands are beginning to shift their marketing strategies.
