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KNOW THIS NUMBER

27 minutes—that's how much time per day the average Instagram user will spend on the platform this year, with the number expected to grow by one minute every year through 2021. Meanwhile, daily time spent on Facebook and Snapchat has plateaued.


THE RUNDOWN

  • Facebook plans to launch its cryptocurrency, GlobalCoin, in 2020. Bill pay, food ordering, and an ever-expanding array of e-commerce options make this an opportunity for Facebook to become a leading player in the payments space.
  • After going all in on vertical video, Instagram is allowing users to publish landscape videos on IGTV. This shift will make it easier for creators and advertisers to cross-post video content from other channels, which means we'll likely see a boost in both content and viewership on Instagram's video hub.
  • LinkedIn is bringing personalization and artificial intelligence capabilities to its ads tools. With its acquisition of the data analytics company Drawbridge, LinkedIn will help advertisers generate more detailed targeting, reach a more qualified audience, and see a higher value return across mobile and desktop.

CONTENT WIN OF THE WEEK
#MyBestSelf

Gillette

Ahead of Pride Month, Gillette is continuing to reframe masculinity in its new #MyBestSelf campaign, which features a transgender teen who is being taught to shave by his father, with the closing message: "Whenever, however it happens—your first shave is special."


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