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KNOW THIS NUMBER

39% of consumers are unlikely to become emotionally attached to a brand unless they're interacting and communicating with it via social media. Learn more about how brands can build trust on social media in the 2018 Edelman Trust Barometer


THE RUNDOWN

  • Facebook relaunched its Canvas mobile ad solution as "Instant Experience," complete with advanced capabilities. In addition to using new templates like "Instant Form," advertisers can now integrate the Facebook Pixel into their Instant Experiences for more detailed data and insights.
  • LinkedIn is letting brands run Dynamic Ads directly through its Campaign Manager. With Dynamic Ads, brands can automatically customize their ad creative using publically available information from users' profiles.
  • Facebook can now understand text in images. The advanced image recognition technology will help protect users from harmful material and spam as the News Feed algorithm continues to shift toward meaningful content.

CONTENT WIN OF THE WEEK
#MEETMYCREW

J. Crew

J. Crew relaunched this week with its #MeetMyCrew campaign, which celebrates the power of unity and diversity and features real customers from various organizations like Girls Inc and Save the Waves.


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This has been quite the year for viral moments–from the Walmart Yodeling Kid to the Yanny or Laurel debate. To understand how something goes viral, we took a look at three brand examples.

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How does your paid social measure up to the competition? Find out.

Likeable Media

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