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KNOW THIS NUMBER

51 percent of fans watching World Cup matches on TV will use social media, more than will chat or message friends. This makes social media the most likely application of a second screen while watching one of the biggest sporting events of the year.


THE RUNDOWN

  • Meanwhile, Facebook is making its own social video hub a little less exclusive. After being open only to shows, brand videos can now appear alongside highly viewed Facebook Watch video content. 
  • Getting in on the HQ Trivia craze, Facebook will be launching a gameshow platform. It will add interactive features to let creators build in quizzes, polls, challenges and gamification to live and on-demand video.

CONTENT WIN OF THE WEEK
Transparency Tuesday

Tic Tac

Tic Tac created Chew and Play, the first Snapchat lens game controlled by gum chewing, to promote its latest product.


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