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Over the weekend, a Twitter user's choose-your-own-adventure-style thread blew up, testing people on whether they could make it a day as Beyoncé's personal assistant without getting fired. In addition to earning more than 250,000 likes on its first tweet, the viral post brilliantly demonstrated an innovative new use of the platform.


  • Twitter plans to allow users to easily swipe between lists on mobile. The update would effectively enable users to create custom timelines based on specific topics of interest by letting them easily jump from their main timeline to curated feeds with tweets from selected users or hashtags.
  • Instagram will begin placing ads within the Explore page. As users spend more time away from the main feed, the platform is giving brands the opportunity to extend their Instagram campaigns to reach "new audiences who are looking to discover something new."
  • YouTube is running a test to hide comments on all videos by default. In an effort to clean up the platform and mend its reputation, YouTube is experimenting with a design change that would move the comments section behind a button that a user would need to click to view.



Retail brand Uniqlo launched TikTok's first multimarket brand campaign, #UTPlayYourWorld, which invites users to share creative, authentic, and inspiring moments wearing their favorite UNIQLO UT outfit. The challenge's winning videos will have a chance to appear on screens in store and on the brand's social media accounts.


Blog: 3 Major Trends in Community Management

You know the basics of community management, but it’s an ever-evolving practice—and like most of marketing, if you aren’t ahead, you’re behind. Check out some of the biggest recent trends in community management from leading brands on social media.

Read more.

Podcast: Creating Authentic Content

On All the Social Ladies this week, Sasha Abraham, a Marketing Director at the NFL, shares her views on how the way fans interact with sports has changed and the keys to creating content that authentically connects with younger generations.

Start listening.

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