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TRENDING

Over the weekend, a Twitter user's choose-your-own-adventure-style thread blew up, testing people on whether they could make it a day as Beyoncé's personal assistant without getting fired. In addition to earning more than 250,000 likes on its first tweet, the viral post brilliantly demonstrated an innovative new use of the platform.


THE RUNDOWN

  • Twitter plans to allow users to easily swipe between lists on mobile. The update would effectively enable users to create custom timelines based on specific topics of interest by letting them easily jump from their main timeline to curated feeds with tweets from selected users or hashtags.
  • Instagram will begin placing ads within the Explore page. As users spend more time away from the main feed, the platform is giving brands the opportunity to extend their Instagram campaigns to reach "new audiences who are looking to discover something new."
  • YouTube is running a test to hide comments on all videos by default. In an effort to clean up the platform and mend its reputation, YouTube is experimenting with a design change that would move the comments section behind a button that a user would need to click to view.

CONTENT WIN OF THE WEEK
Uniqlo

Uniqlo

Retail brand Uniqlo launched TikTok's first multimarket brand campaign, #UTPlayYourWorld, which invites users to share creative, authentic, and inspiring moments wearing their favorite UNIQLO UT outfit. The challenge's winning videos will have a chance to appear on screens in store and on the brand's social media accounts.


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Podcast: Creating Authentic Content

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