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KNOW THIS NUMBER

While platforms respond to the privacy concerns of older generations, Gen Z is less agitated by the idea of advertisers having access to their online data. In a recent study, 38% of Gen Z respondents said they prefer online ads to be related to their browsing history and 32% said they aren't concerned that companies will use their online data in a way that could harm them, compared to 27% of millennials and 23% of Gen X.


THE RUNDOWN

  • Twitter is rolling out a new live streaming option that allows users to add guests to their streams. While there are no options for video co-streaming quite yet, the "Go Live with Guests" feature lets users invite up to three people to join their live conversations via audio only.
  • TikTok continues to court ad dollars as it tests interest-based targeting, custom audiences, and pixel tracking. As the new kid on the social media marketing block, TikTok is boosting its targeting capabilities in an effort to entice more marketers ahead of July's expected wide release of its ad platform. 
  • Apple announced a new app sign-in service focused on privacy. As an alternative to log-in options from the likes of Google and Facebook, consumers will soon be able to join apps using their Apple accounts. With the "Sign in with Apple" feature, users can choose to hide their email addresses from developers and brands that could use that information for ad targeting.

CONTENT WIN OF THE WEEK
IHOP

IHOP

Hoping to recapture the media buzz from last year's temporary name change, IHOP is supporting the launch of its latest menu items with a new campaign that directly responds to the previous online criticism to "stay in its lane," complete with a "Bancake List" of users who had tweeted negative comments.


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