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KNOW THIS NUMBER

11 hours. That's how much time the average US adult spends each day engaging with some form of linear or digital media. (And half of that is spent watching video.) Meanwhile, a new update from Facebook aims to make sure it's time well spent...


THE RUNDOWN

  • New tools from Facebook and Instagram let users track their time spent within the apps. By empowering users to curb their browsing habits, Facebook appears to be betting on long-term growth over short-term profitability.
  • Instagram is experimenting with IGTV carousels in the main feed. Aiming to boost awareness and usage of its new feature, Instagram will begin surfacing IGTV content at the top of the main app and outside of the standalone hub. 
  • YouTube’s website now supports vertical videos without black bars. This update puts YouTube more in line with its rival platforms as brands and users continue producing content meant for mobile viewing.

CONTENT WIN OF THE WEEK
Snapchat Shoppable Ads

Domino's

Last weekend, Domino's let hungry Snapchat users order a pizza directly through the app via a shoppable augmented reality lens.


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Podcast: Content That Reflects Real Customers

On the latest episode of "All the Social Ladies," Likeable CEO Carrie Kerpen chats with Heidi Zak, co-founder and co-CEO of ThirdLove, about how to evolve your marketing mix as a company scales and why brands need to create content that reflects real people.

Start listening.

How does your paid social measure up to the competition? Find out.

Likeable Media

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