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KNOW THIS NUMBER

According to new research, 34% of U.S. social media users have made a purchase based on a recommendation from an influencer on Instagram, compared to 26% on YouTube and 23% on Facebook. It's no wonder that 89% of marketers view Instagram as the most important platform for influencer marketing.


THE RUNDOWN

  • As Apple throws its hat in the ring to compete with Netflix and Amazon, YouTube has scaled back its TV-like programming efforts. Episodic content remains a large part of YouTube's and Facebook's future—but it will feel more like what's already out there, rather than Hollywood-style scripted series.
  • Instagram rolls out its Interactive Stories Ads format to everyone. In its beta launch, 90% of campaigns with the polls sticker saw an increase in views.
  • LinkedIn is partnering with Adobe to improve its ad targeting capabilities. This new deal will help advertisers learn more about the audiences they're aiming to reach in order to target them more effectively.

CONTENT WIN OF THE WEEK
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HBO

Leading up to the final season of Game of Thrones, HBO is sending superfans on a hunt to find the Iron Throne. As clues, HBO offered a series of 360-videos with six replicas in various isolated locations around the world. As fans find the thrones, they're sharing photos using the hashtag #ForTheThrone, making this quest the ultimate UGC challenge.


THE LATEST FROM LIKEABLE

Blog: Everything Marketers Need to Know About TikTok

What type of content is most popular on TikTok? Who's using TikTok? And...what is TikTok? We have the answers to all of your most pressing questions about the newest platform for short-form video that’s got Gen Z hooked.

Read more.


Podcast: Using Social Platforms for Good

On All the Social Ladies this week, investor and producer Ruth Ann Harnisch chats about how to harness social media for positive change and why tech leaders have a responsibility to make their platforms safe.

Listen now.

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