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In 2011, our co-founder and chairman Dave Kerpen published Likeable Social Media, the definitive guide to building your brand and retaining loyal customers through savvy social media engagement. A lot has changed in the social media landscape since then.

The upcoming third edition of the New York Times bestselling classic is packed with updated case studies, the latest best practices, and critical information about new tools and platforms. It's also a timely refresher on the essential principles of best-in-class brands on social, including the most important one of all: just be likeable.

Pre-order your copy today.

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  • Facebook plans to integrate WhatsApp, Messenger, and Instagram. While the apps will remain standalone services, the unification of their internal messaging structures will allow for end-to-end encryption across platforms, while also letting Facebook build a single user profile for better ad targeting.
  • The rising music video app TikTok is quietly testing ads. TikTok is emerging as the new key platform for younger users, and the opportunity for advertisers could mean trouble for Snapchat.
  • Instagram is rolling out a new option allowing users to link directly to a Story with a unique URL. The update provides a new way for brands to boost awareness and engagement on Instagram Stories beyond current followers.

American Eagle

American Eagle

Continuing its efforts to create authentic connections with Gen Z, American Eagle's new #AExME campaign is embracing self-expression by eschewing highly-produced photoshoots. The campaign features real photos taken by its cast members on their phones and in their natural environments.


Blog: 5 Food Styling Tips for Better Instagram Photos

There’s no shortage of food photos on Instagram. To help you create content that stands out in this crowded feed, we’re taking you behind the lens to reveal a few secrets for taking mouth-watering, Instagram-worthy food photography.

Read more.

Podcast: Harnessing the Power of Augmented Reality

We kicked off a brand new season of All the Social Ladies with Amy Heidersbach, Chief Marketing Officer at CareerBuilder, who chats about harnessing the power of augmented reality and tapping into social for recruitment and employee advocacy.

Start listening.

Likeable Media

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